Paul Andrew
Featured Paul Andrew projects
This week's top Paul Andrew projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Paul Andrew · Fall 2026 Ad Campaign
The Paul Andrew Fall 2026 ad campaign channels a sophisticated, minimalist aesthetic that defines the brand's contemporary approach to luxury footwear. Through a series of clean, high-contrast compositions, the campaign emphasizes the sculptural quality of the collection, balancing sleek patent leathers and vibrant satins against neutral, architectural backdrops. Creative director and photographer Luca Khouri captures the collection with an editorial lens, utilizing studio strobe lighting for dramatic chiaroscuro effects in some frames, while leaning into soft, diffused natural light in others to highlight the intricate craftsmanship of the heels. Model Laura Morgan brings a poised, kinetic energy to the images, her dynamic poses and monochromatic styling allowing the footwear—detailed with metallic block heels, crystal-encrusted bows, and pointed-toe silhouettes—to remain the focal point. The execution feels deeply cinematic, favoring macro perspectives that emphasize material textures and subtle hardware reflections. With the expert contribution of hair stylist Cosimo Bellomo and makeup artist Elena Gaggero, the imagery maintains a polished, cohesive narrative that reads as both commercially sharp and artistically refined. By stripping away visual noise, the campaign leans into a modernist sensibility that celebrates the technical precision and bold design language inherent to the Paul Andrew house, firmly positioning the footwear as the season's definitive statement.
Project Paul Andrew · New Attitudes SS26
The Paul Andrew New Attitudes SS26 collection campaign masterfully bridges the gap between high-end editorial storytelling and rigorous commercial focus. By utilizing a deliberate split-composition aesthetic, the visuals invite a constant dialogue between the sculptural form of the footwear and the human element. Under the collaborative creative direction of Lucas Lefler and Nic Burdekin, the project leans into a minimalist sensibility that prioritizes clean lines, graphic contrast, and a sophisticated color palette. Photographer Adam Peter Johnson employs precise studio strobe techniques to amplify the textures of patent leather, metallic finishes, and intricate gemstone embellishments, while moments captured in natural light offer a grounded counterpoint. Stylist Xenia May Settel curates an ensemble of sharp, monochromatic apparel that ensures the shoes remain the hero of every frame. The editorial minimalism is further elevated by the deliberate, stark backgrounds that strip away distraction, allowing the architectural integrity of the heels—ranging from caged designs to statement gold-patterned blocks—to demand full attention. By balancing lifestyle portraiture with precise product photography, the campaign serves as a polished articulation of the brand’s evolving visual language. With hair styling by Shiori Takahashi and makeup by Thierry Do Nascimento, the images coalesce into a cohesive, high-impact narrative that feels both timeless and distinctly contemporary, effectively positioning the New Attitudes collection as a standout season for the house of Paul Andrew.
Project Paul Andrew · Paul Andrew Season Eight 2026 Campaign
The Paul Andrew Season Eight 2026 campaign leans into a monochromatic aesthetic, utilizing minimalist studio lighting to define the collection's sharp silhouettes. Featuring model Anna Viksoe, the imagery centers on high-key composition and a restrained palette that prioritizes the structural details of the apparel. Creative direction for the project was led by Lucas Lefler and Nic Burdekin, with photography captured by Adam Peter Johnson. The production team included fashion editor and stylist Xenia May Settel, hair stylist Shiori Takahashi, and makeup artist Thierry Do Nascimento. The editorial work emphasizes clean, graphic lines throughout the series.
Project Paul Andrew · Fall 2023 Ad Campaign
The Paul Andrew Fall 2023 campaign is a masterclass in editorial minimalism, stripping back the noise to focus on the interplay between form, texture, and the human silhouette. Captured with the precision of studio strobe lighting, the imagery alternates between high-contrast chiaroscuro drama and clean, airy compositions against neutral backdrops. Photographer Alessio Bolzoni leans into a sleek, cinematic aesthetic that frames luxury footwear not just as accessories, but as sculptural elements demanding center stage. Under the creative direction of Paul Andrew, the campaign feels both surreal and grounded, utilizing high-concept juxtapositions—such as oversized proportions and intentional negative space—to amplify the tactile quality of crocodile-embossed leather, latex, and metallic finishes. The collaboration between art director Lucas Lefler and the styling duo of Jodie Barnes and Marco Van Den Hove ensures a cohesive visual language where every fold of fabric and arch of a heel is deliberate. With models Veronika Kunz and Benjamin Sherrell anchoring the frames, the photography channels a raw, modern elegance that feels deeply intentional. By prioritizing refined silhouettes and deliberate lighting techniques, this campaign elevates the brand into a space that is as much about the artistic composition of the frame as it is about the sophisticated design of the footwear collection.
Project Paul Andrew · Holiday 2023 Ad Campaign
The Paul Andrew Holiday 2023 campaign breaks away from traditional seasonal tropes, instead leaning into a sharp, art-forward aesthetic that blurs the lines between commercial product showcase and fine art photography. Under the creative direction of Paul Andrew, the campaign feels like a series of tactile experiments where luxury footwear takes center stage against a stark, minimalist studio backdrop. Photographer Alessio Bolzoni captures the collection with clinical precision, utilizing studio strobe lighting to emphasize the glossy, reflective surfaces of the leather and vinyl textures. The imagery is defined by the tension between architectural footwear and the human form, with models Veronika Kunz and Benjamin Sherrell serving as sculptural canvases. Art director Juan Francisco Bertoni integrates vibrant, gestural paint splatters and hand-painted typography, such as Joyeux Noel and Make A Wish, which inject a raw, human energy into the high-polish aesthetic. Stylist Marco Van Den Hove pairs these pieces with form-fitting silhouettes and metallic accents, creating a sense of editorial minimalism that feels both festive and subversive. With hair by Pål Berdahl and makeup by Rebecca Davenport, the models maintain a neutral, steady gaze that commands attention, grounding the chaotic color play. The resulting visuals are a masterful display of composition, where the playful overlap of painterly chaos and clean product photography keeps the focus firmly on the luxury designs while pushing the brand identity into a bold, modern space.
Project Paul Andrew · 'Lucid Dreaming' 2024 Ad Campaign
The Lucid Dreaming 2024 campaign for luxury fashion house Paul Andrew masterfully blends surrealism with high-end commercial polish to spotlight the label's latest footwear collection. Across a series of striking studio compositions, the project creates an ethereal visual language, where models appear suspended in a pitch-black void, weightless against a backdrop punctuated by soft, golden bokeh lights. This cinematic atmosphere, achieved through the expert application of low-key chiaroscuro lighting and precise studio strobe setups, elevates the footwear into sculptural art. Creative direction from Lucas Lefler and Nic Burdekin of Image Worldwide, alongside Paul Andrew, ensures a consistent, minimalist aesthetic that allows the architectural details of the shoes—from transparent wave-shaped heels to intricate metallic zipper accents—to take center stage. Featuring model Abby Champion, the campaign leans into editorial minimalism, with styling by Jodie Barnes and Imaan Sayed complemented by the sleek, wet-look hair by Holli Smith and refined makeup by Fara Homidi. By contrasting the stark darkness of the setting with the shimmer of metallic textures and fluid garments, the imagery suggests a dreamlike, nocturnal world where elegance meets industrial edge. Each frame captures a deliberate, polished narrative, reinforcing the brand's commitment to sophisticated design and clean, high-impact fashion photography that feels both timeless and deeply intentional.
Project Paul Andrew · 'Season Five' Ad Campaign
The Season Five campaign for Paul Andrew masterfully leans into an avant-garde aesthetic, defining a new chapter for the luxury fashion house through a series of high-impact visuals. Under the visionary creative direction of Paul Andrew, the campaign utilizes a sophisticated, minimalist language that centers on architectural silhouettes and bold color blocking. Photographer Mark Kean captures the collection with clinical precision, employing studio strobe lighting to emphasize the interplay between translucent materials, glossy leathers, and the structural integrity of the footwear. The imagery, which oscillates between commercial packshots and dynamic editorial portraits featuring talent such as Alek Wek, channels a sense of modern, sculptural confidence. Stylist Jodie Barnes orchestrates a layered, textural narrative where sheer fabrics and metallic accents are juxtaposed against vivid, saturated backdrops of red and light blue. The precision of Akki Shirakawa’s hair styling and Fara Homidi’s makeup further underscores the collection’s crisp, clean lines, while set designer Ian Salter’s strategic use of geometric pedestals and reflective forms creates an environment of controlled tension. By balancing these deliberate, graphic compositions with the fluid, organic shapes of the footwear, the campaign reads as an elevated exploration of contemporary luxury. The result is a cohesive, highly polished brand statement that remains focused on the inherent power of craftsmanship and minimalist form.
Project Paul Andrew · Spring 2025 Ad Campaign
The Paul Andrew Spring 2025 ad campaign serves as a multidimensional exploration of luxury footwear, seamlessly blending traditional craftsmanship with avant-garde artistic expression. Under the creative direction of Paul Andrew, the campaign transcends standard commercial boundaries by integrating fine art elements into a cohesive brand narrative. The project moves beyond mere product display, utilizing a variety of techniques including surreal collage, 3D rendering, and meticulous studio strobe lighting to elevate the collection. By juxtaposing industrial imagery from the factory floor—where shoe lasts are organized in vibrant blue bins—with editorial portraiture and minimalist still life compositions, the work highlights the rigorous process behind the final product. The aesthetic leans into a refined, editorial minimalism that is further enriched by tactile, layered textures like paper cutouts, translucent glass, and rich, organic fabrics. Through contributions from a diverse collective of artists including Natasha Stagg and Rei Nadal, the campaign channels a sophisticated yet whimsical tone. Whether focusing on the macro details of a sculptural heel or capturing the stillness of domestic vignettes, the series remains anchored in a high-fashion sensibility. The result is a bold, visually rhythmic body of work that emphasizes form, negative space, and the intersection of artisanal precision with contemporary digital and physical collage techniques.
Project Paul Andrew · 'Season Seven' Ad Campaign
For the Season Seven ad campaign, designer Paul Andrew shifts the focus away from traditional model-led marketing, opting instead to platform the true heartbeat of his brand: the artisans and technicians behind the footwear. Captured in the production hub of Parabiago, Italy, by photographer Guen Fiore, the campaign leans into a sterile, documentary-style aesthetic that celebrates the intersection of high fashion and rigorous industrial craftsmanship. With creative art direction by Lucas Lefler and Nic Burdekin, the imagery features the actual makers—from pattern makers to quality control leads—donning crisp white lab coats as they present the collection’s vibrant, sculptural heels and polished leather loafers. This editorial minimalism serves to elevate the product by grounding it in a context of authentic creation. By utilizing a mix of natural light and controlled studio strobe techniques, the campaign highlights the meticulous textures of the materials, ranging from rich satin and patent leather to the playful transparency of acrylic heels. The resulting series reads as a love letter to the 'Made in Italy' ethos, blending professional lifestyle portraiture with a sharp, commercial edge. By stripping away the artifice often associated with luxury footwear advertising, the project instead offers an intimate, honest perspective on the collaborative dedication required to bring such refined silhouettes from the factory floor to the global runway.
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