Paul Andrew 'Lucid Dreaming' 2024 Ad Campaign 2024

Description

Photographed by Jet Swan for the Paul Andrew Lucid Dreaming 2024 ad campaign, model Abby Champion is captured horizontally against a dark background hovering above a field of glowing bokeh lights. She wears a black dress paired with delicate red strappy heels. The campaign features creative direction by Paul Andrew and Lucas Lefler and Nic Burdekin of Image Worldwide, with styling by Jodie Barnes and Imaan Sayed, hair by Holli Smith, makeup by Fara Homidi, manicure by Maki Sakamoto, set design by Ian Salters, and production by Counsel.

Style

Horizontal, Commercial, Moody, Clean

Techniques

Low-key / chiaroscuro, VFX / visual effects

Industries

Bags & Accessories

Color

Background

Black Seamless

Context

Advertising Campaign