Paul Andrew 'Lucid Dreaming' 2024 Ad Campaign 2024

Description

Captured by photographer Jet Swan, model Abby Champion levitates horizontally in a flowing white dress against a dark background hovering over a glittering field of bokeh lights. This striking image forms part of the Lucid Dreaming 2024 ad campaign for Paul Andrew, with creative direction by Paul Andrew, Lucas Lefler, and Nic Burdekin of Image Worldwide. The scene features minimalist styling by Jodie Barnes and Imaan Sayed, hair by Holli Smith, makeup by Fara Homidi, manicure by Maki Sakamoto, set design by Ian Salters, and production by Counsel. The high-contrast lighting accentuates the ethereal, weightless quality of the composition.

Style

Editorial, Vertical, Cinematic, Monochrome, Matte

Techniques

Low-key / chiaroscuro

Industries

Bags & Accessories

Color

Background

Black Seamless

Context

Advertising Campaign