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Project'Lucid Dreaming' 2024 Ad Campaign
Close-up of a person wearing black heeled shoes with front zippers and a black satin skirt against a black background

'Lucid Dreaming' 2024 Ad Campaign 2024

Associated creatives

Paul Andrew
Paul AndrewPaul Andrew Creative Director
Lucas Lefler and Nic Burdekin of Image Worldwide
Lucas Lefler and Nic Burdekin of Image WorldwideCreative Directors
Jet Swan
Jet SwanPhotographer
Abby Champion
Abby ChampionModel
Jodie Barnes with Imaan Sayed
Jodie Barnes with Imaan SayedStylist
Holli Smith
Holli SmithHair
Fara Homidi
Fara HomidiMakeup
Maki Sakamoto
Maki SakamotoManicurist
Ian Salters
Ian SaltersSet Designer
Counsel
CounselProduction

Tags

black heeled shoesblack shoesheeled shoesblack skirtsatin skirt

Description

This portrait from the Paul Andrew Lucid Dreaming 2024 ad campaign features model Abby Champion photographed by Jet Swan against a dark background. The composition focuses tightly on the subject's lower legs and feet, showcasing pointed black leather shoes with central front zippers paired with a dark satin skirt. Creative direction was led by Paul Andrew alongside Lucas Lefler and Nic Burdekin of Image Worldwide, with styling by Jodie Barnes and Imaan Sayed. The lighting and low-key aesthetic emphasize the texture and silhouette of the footwear and apparel.

Style

Vertical, Commercial, Moody, Monochrome

Industries

Footwear

Color

Jet Black (100%)

Background

Black Seamless

Context

Advertising Campaign