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BrandNike
ProjectYaxlar
Man seated on a white chair getting hair shaved with clippers for a Nike campaign

Nike Yaxlar 2026

Associated creatives

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Description

This editorial image captured by photographer Hailun Ma for the Nike project Yaxlar portrays a man seated on a white chair while another person uses electric clippers on his hair. The central figure wears a black cape, black beanie, dark sunglasses, and loose dark trousers paired with yellow and black sneakers. The composition features a clean, neutral background setting with graphic text overlaid on the left side reading powered by the Nike logo. The lighting is bright and even, highlighting the textured fabrics and candid styling.

Style

Editorial, Vertical, Clean

Industries

Sportswear

Color

Jet Black (70%)
Golden Yellow (30%)

Background

White Seamless

Context

Advertising Campaign, Editorial