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BrandNike
ProjectYaxlar
Close-up portrait of an Asian man getting his hairline marked with a white pencil by a gloved hand for the Nike Yaxlar project.

Nike Yaxlar 2026

Associated creatives

Hailun Ma
Hailun MaPhotographer

Tags

asian manman getting hairline markedasian man getting hairline markedman in dark topgloved hand holding pencilhand marking hairline

Description

This portrait from the Nike Yaxlar project, photographed by Hailun Ma, features a close-up composition of an Asian man with short dark hair looking toward the camera. A gloved hand enters the frame from the right, using a white cosmetic pencil to carefully mark along his hairline. He wears a dark top with a lime green inner collar and a small silver earring. The warm-toned lighting and polaroid frame aesthetic emphasize a backstage or preparation moment.

Style

Editorial, Vertical, Grainy, 1970s

Techniques

Polaroid

Industries

Sportswear

Color

Jet Black (70%)
Lime (30%)

Context

Advertising Campaign, Backstage / Behind the Scenes