Nike Yaxlar 2026

Description

This monochrome editorial photograph captured by Hailun Ma for the Nike Yaxlar project features two individuals seated inside the front cabin of a car at night. The person on the right holds a beaded steering wheel while smiling slightly toward the camera, wearing a dark jacket, gloves, and a beanie. Beside them, another individual wearing a branded jersey looks out toward the window. The high-contrast black and white grading emphasizes the interior details and textures of the vehicle.

Style

Editorial, Horizontal, Monochrome, Gritty

Techniques

Low-key / chiaroscuro

Industries

Sportswear

Color

Background

Garage

Context

Advertising Campaign, Editorial