Nike Yaxlar 2026

Description

This black and white photographic diptych for the Nike Yaxlar project by photographer Hailun Ma presents two stark scenes in a concrete environment. The left frame features a dark pitbull dog in the foreground straining on a leash held by a person wearing a camouflage jacket, with a dirt bike parked in the background. The right frame captures a wider shot of a rider wearing a helmet and matching patterned attire executing a turn on a dirt bike, kicking up dust on the pavement. The high-contrast flash lighting and gritty monochrome grading create a raw, editorial aesthetic.

Style

Editorial, Horizontal, Monochrome, Gritty

Techniques

Flash

Industries

Motorcycles

Color

Background

Carpark

Context

Advertising Campaign