Logo
  • Home
  • ·Media
  • ·Nike Yaxlar campaign featuring dirt bikes and car
BrandNike
ProjectYaxlar
High angle shot of three dirt bikes circling a dark car with its hood open and a person leaning on it in a large concrete parking lot

Nike Yaxlar 2026

Associated creatives

Hailun Ma
Hailun MaPhotographer

Tags

person leaning on carperson leaning against carperson on carvintage cardark carcar with open hood

Description

This high-angle commercial photograph for the Nike project titled Yaxlar, captured by photographer Hailun Ma, presents an outdoor scene set in a sprawling concrete parking lot. A dark vintage car sits centrally with its hood open and an ornate rug draped over its roof and trunk, while a person wearing a patterned jacket leans casually against the side. Three riders on off-road dirt bikes circle the vehicle, leaving tire tracks across the paved ground under bright, natural daylight. The composition utilizes a wide perspective from above, emphasizing motion and spatial arrangement within the minimalist grey environment. The aesthetic is clean and cinematic, with sharp details capturing the textures of the vehicles, apparel, and the weathered concrete surface.

Style

Horizontal, Cinematic, Clean, Raw

Techniques

Natural light, Drone footage

Industries

Sportswear

Color

Jet Black (50%)
Navy (50%)

Background

Carpark

Context

Advertising Campaign