Nike Yaxlar 2026
Associated creatives
Tags
Description
A man leans over the front wheel and open hood of a dark car in this campaign image for Nike. He wears a blue short-sleeved Nike t-shirt with orange accents, a black do-rag, and dark pants with white graphic stitching. The shot is captured from a high-angle perspective outdoors on a paved surface. Natural light illuminates the scene, highlighting the car's engine bay and polished wire wheels. The project is titled Yaxlar and features photography by Hailun Ma.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Sportswear
Color
Royal Blue (50%)
Jet Black (50%)
Background
Road
Context
Advertising Campaign