
Nike Yaxlar 2026
Associated creatives
Tags
Description
This editorial photograph for the Nike project Yaxlar, captured by photographer Hailun Ma, focuses on a close-up composition of a person holding a small, faceted glass cup filled with amber tea on a matching saucer. The subject is dressed in a black long-sleeve top featuring a subtle white logo, accessorized with a decorative chain necklace. The background is a minimalist, softly lit neutral surface that keeps the attention on the detailed glassware and hands. The lighting is soft and natural, emphasizing the rich amber liquid and the crisp cut glass textures.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Sportswear
Color
Jet Black (60%)
Amber (40%)
Background
Grey Seamless
Context
Advertising Campaign, Editorial