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·Nike Yaxlar three-wheeled vehicle carpark shoot by Hailun Ma

Person riding a three-wheeled vehicle down a multi-level carpark ramp with motion blur.

Yaxlar 2026

Associated creatives

Description

This image for the Nike Yaxlar project, photographed by Hailun Ma, captures a high-motion scene in a concrete carpark ramp. A person wearing dark clothing rides a bright yellow and black three-wheeled motor vehicle down the curving level, captured with a pronounced motion blur that emphasizes speed and movement. The overhead high-angle framing highlights the expansive concrete architecture of the carpark ramp, while ambient lighting casts soft glows across the reflective ground. Bold graphic text reading POWERED BY and the Nike swoosh logo is overlaid across the left side of the frame.

Style

Vertical, Action, Cinematic, Gritty

Techniques

Slow motion, Drone footage

Industries

Motorcycles

Color

Golden Yellow (50%)

Jet Black (50%)

Background

Carpark

Context

Advertising Campaign