
Nike Yaxlar 2026
About
This image for the Nike Yaxlar project, photographed by Hailun Ma, captures a high-motion scene in a concrete carpark ramp. A person wearing dark clothing rides a bright yellow and black three-wheeled motor vehicle down the curving level, captured with a pronounced motion blur that emphasizes speed and movement. The overhead high-angle framing highlights the expansive concrete architecture of the carpark ramp, while ambient lighting casts soft glows across the reflective ground. Bold graphic text reading POWERED BY and the Nike swoosh logo is overlaid across the left side of the frame.
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Background
Carpark
Context
Advertising Campaign