ProjectYaxlar

Yaxlar 2026
Associated creatives
Tags
Description
This high-angle black and white photograph captures two individuals peering upward through the open sunroof of a dark car. The monochrome grading emphasizes sharp contrasts and highlights the reflective surfaces of the vehicle's roof. Shot from directly overhead, the composition creates a striking perspective framing the subjects against the vehicle's frame. This editorial piece was photographed by Hailun Ma as part of the Nike project Yaxlar.
Style
Editorial, Vertical, Cinematic, Monochrome
Techniques
Analogue / film
Industries
Sportswear
Color
Jet Black (70%)
Pure White (30%)
Context
Advertising Campaign