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ProjectYaxlar
High-angle black and white shot of two people looking up through an open car sunroof

Yaxlar 2026

Associated creatives

Tags

Description

This high-angle black and white photograph captures two individuals peering upward through the open sunroof of a dark car. The monochrome grading emphasizes sharp contrasts and highlights the reflective surfaces of the vehicle's roof. Shot from directly overhead, the composition creates a striking perspective framing the subjects against the vehicle's frame. This editorial piece was photographed by Hailun Ma as part of the Nike project Yaxlar.

Style

Editorial, Vertical, Cinematic, Monochrome

Techniques

Analogue / film

Industries

Sportswear

Color

Jet Black (70%)
Pure White (30%)

Context

Advertising Campaign