Nike Yaxlar 2026

Description

This composite photographic layout for the Nike Yaxlar project, photographed by Hailun Ma, features multiple frames capturing men dressed in black long-sleeve athletic tops, beanies, and chunky chain necklaces. The subjects are positioned outdoors near a motorcycle on an urban rooftop with high-rise buildings visible in the distance. The styling incorporates branded sportswear elements, including Nike Pro waistbands and athletic apparel. The warm color grading and grainy texture evoke a candid documentary feel, highlighting street culture and athletic aesthetics.

Style

Editorial, Horizontal, Grainy, Retro

Techniques

Analogue / film

Industries

Sportswear

Color

Background

Rooftop

Context

Advertising Campaign, Editorial