
Nike Yaxlar 2026
Associated creatives
Tags
Description
This editorial image composition features detailed shots of Nike Air Max sneaker soles with distinctive circular traction pods alongside a sequence of documentary-style photographs capturing a man receiving a haircut. The layout combines product focus with candid portraiture, displaying warm interior lighting and authentic film grain textures. Hailun Ma photographed the series for the Yaxlar project, highlighting the interplay between footwear design and personal grooming.
Style
Editorial, Horizontal, Grainy, Nostalgic
Techniques
Collage, Analogue / film
Industries
Sportswear
Color
Jet Black (50%)
Lime (30%)
Charcoal (20%)
Context
Advertising Campaign, Editorial