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Brand
ProjectYaxlar
Nike Air Max sneakers shown from below displaying textured soles alongside photographs of a man receiving a haircut

Nike Yaxlar 2026

Associated creatives

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Description

This editorial image composition features detailed shots of Nike Air Max sneaker soles with distinctive circular traction pods alongside a sequence of documentary-style photographs capturing a man receiving a haircut. The layout combines product focus with candid portraiture, displaying warm interior lighting and authentic film grain textures. Hailun Ma photographed the series for the Yaxlar project, highlighting the interplay between footwear design and personal grooming.

Style

Editorial, Horizontal, Grainy, Nostalgic

Techniques

Collage, Analogue / film

Industries

Sportswear

Color

Jet Black (50%)
Lime (30%)
Charcoal (20%)

Context

Advertising Campaign, Editorial