Yaxlar 2026

Description

This film contact sheet features multiple exposures capturing a man styled in a black beanie, sunglasses, and a chunky chain necklace. He wears a black long-sleeve top and holds a sneaker to his ear as if using it as a telephone. The analog photography displays visible film borders with Kodak Portra 400 markings, presenting a gritty and raw aesthetic. The lighting is natural, casting soft shadows across the outdoor setting with indistinct figures in the background. Photographed by Hailun Ma for the Nike project titled Yaxlar.

Style

Documentary, Vertical, Gritty, Grainy

Techniques

Analogue / film

Industries

Sportswear

Color

Background

Street

Context

Advertising Campaign