Nike Yaxlar 2026

Description

This editorial image captured by photographer Hailun Ma for the Nike project titled Yaxlar features two young men posing outdoors with motocross bikes. The central figure is seated on a white and blue dirt bike, wearing a blue long-sleeve athletic jersey with black sleeves, black pants, and a black skullcap, while holding a mobile phone to his ear. A second man stands behind the motorcycle to the right, wearing a black hooded sweatshirt and a dark cap. The background shows an urban or paved open-air setting with buildings visible in the distance under daylight. The composition utilizes a vertical framing with natural lighting and film-like grain.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Motorsport

Color

Background

Street

Context

Advertising Campaign, Editorial