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BrandLoewe
ProjectPerfumes Botanical Rainbow 2023 Ad Campaign
Loewe perfume bottle in a botanical still life collage with pale yellow blossoms and dried fruits against a brown background.

Loewe Perfumes Botanical Rainbow 2023 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Tyler Mitchell
Tyler MitchellPhotographer
Greta Lee
Greta LeeTalent
Úrsula Corberó and Stéphane Bak
Úrsula Corberó and Stéphane BakTalent
Benjamin Bruno 
Benjamin Bruno Styling
Cyndia Harvey 
Cyndia Harvey Hair
Lauren Parsons 
Lauren Parsons Makeup
Ama Quashie 
Ama Quashie Nails
Holmes Production 
Holmes Production Production
Nicola Kloosterman 
Nicola Kloosterman Collage Still-life Compositions
Julia Wagner 
Julia Wagner Set Design

Tags

loewe perfume bottleperfume bottlefragrance bottleglass perfume bottleflowering branchyellow blossomsbotanical collage

Description

A commercial still life composition for the Loewe Perfumes Botanical Rainbow 2023 advertising campaign. Centered against a rich, warm brown backdrop, a frosted glass Loewe fragrance bottle sits flanked by dried seed pods and an angled ceramic vessel fragment. Overhead, a branch of pale yellow azalea blossoms stretches across the frame, segmented by a vertical collage slit that shifts the visual plane. Bold white serif typography spelling 'LOEWE' is integrated across the upper portion of the inset image, set within a crisp white bordered editorial layout.

Style

Vertical, Commercial, Earthy, Minimalist

Techniques

Collage, Soft Light

Industries

Fragrance

Color

Off-White (40%)
Butter (30%)
Caramel (30%)

Background

Coloured Seamless, Commercial Office

Context

Advertising Campaign