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BrandLoewe
ProjectPerfumes Botanical Rainbow 2023 Ad Campaign
Loewe Aire Anthesis fragrance bottle layered over a botanical stem and stone vessel against a light blue backdrop.

Loewe Perfumes Botanical Rainbow 2023 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Tyler Mitchell
Tyler MitchellPhotographer
Greta Lee
Greta LeeTalent
Úrsula Corberó and Stéphane Bak
Úrsula Corberó and Stéphane BakTalent
Benjamin Bruno 
Benjamin Bruno Styling
Cyndia Harvey 
Cyndia Harvey Hair
Lauren Parsons 
Lauren Parsons Makeup
Ama Quashie 
Ama Quashie Nails
Holmes Production 
Holmes Production Production
Nicola Kloosterman 
Nicola Kloosterman Collage Still-life Compositions
Julia Wagner 
Julia Wagner Set Design

Tags

loewe perfume bottleloewe perfumeperfume bottlefragrance bottleloewe aire anthesisaire anthesisglass perfume bottlewooden capbotanical still lifeplant stemstone bowl

Description

A campaign print advertisement for Loewe Perfumes Botanical Rainbow 2023 campaign featuring the Loewe Aire Anthesis fragrance. The composition presents a vertical split collage juxtaposing a light turquoise glass perfume bottle with a light wooden cap against a botanical still life of a dark bud on a slender green stem set in a stone vessel. Both elements are aligned over a soft sky-blue backdrop framed within a white border. Bold black serif typography spelling LOEWE crowns the top of the frame, complemented by the brand's anagram insignia in the upper right margin.

Style

Vertical, Commercial, Minimalist, Graphic

Techniques

Collage, Typography

Industries

Fragrance

Color

Mint (50%)
Camel (20%)

Background

Coloured Seamless, Showroom

Context

Advertising Campaign