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BrandLoewe
ProjectPerfumes Botanical Rainbow 2023 Ad Campaign
Greta Lee posed with closed eyes wearing a sculptural white anthurium flower top for Loewe against a solid studio backdrop.

Loewe Perfumes Botanical Rainbow 2023 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Tyler Mitchell
Tyler MitchellPhotographer
Greta Lee
Greta LeeTalent
Úrsula Corberó and Stéphane Bak
Úrsula Corberó and Stéphane BakTalent
Benjamin Bruno 
Benjamin Bruno Styling
Cyndia Harvey 
Cyndia Harvey Hair
Lauren Parsons 
Lauren Parsons Makeup
Ama Quashie 
Ama Quashie Nails
Holmes Production 
Holmes Production Production
Nicola Kloosterman 
Nicola Kloosterman Collage Still-life Compositions
Julia Wagner 
Julia Wagner Set Design

Tags

greta leeactress greta leeanthurium topanthurium flower topsculptural topwhite anthuriumeast asian womanasian woman

Description

Black and white commercial portrait of actress Greta Lee for Loewe's Botanical Rainbow campaign, directed by Jonathan Anderson and photographed by Tyler Mitchell. She poses with tilted head, closed eyes, and hand resting on her chest while wearing a sculptural white anthurium top against a neutral studio backdrop with prominent LOEWE typography.

Style

Vertical, Commercial, Sensual, Monochrome, Minimalist

Techniques

Soft Light

Industries

Fragrance

Color

Pure White (50%)
Jet Black (30%)

Background

Grey Seamless

Context

Advertising Campaign