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BrandLoewe
ProjectPerfumes Botanical Rainbow 2023 Ad Campaign
Greta Lee holding a stem of closed flower buds wearing a gathered light blue top against a white studio background.

Loewe Perfumes Botanical Rainbow 2023 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Tyler Mitchell
Tyler MitchellPhotographer
Greta Lee
Greta LeeTalent
Úrsula Corberó and Stéphane Bak
Úrsula Corberó and Stéphane BakTalent
Benjamin Bruno 
Benjamin Bruno Styling
Cyndia Harvey 
Cyndia Harvey Hair
Lauren Parsons 
Lauren Parsons Makeup
Ama Quashie 
Ama Quashie Nails
Holmes Production 
Holmes Production Production
Nicola Kloosterman 
Nicola Kloosterman Collage Still-life Compositions
Julia Wagner 
Julia Wagner Set Design

Tags

greta leegreta lee portraiteast asian womanwoman with short hairwoman holding flower stemflower stemclosed flower budspowder blue topblue gathered top

Description

A close-up portrait of actress Greta Lee for the Loewe Perfumes Botanical Rainbow 2023 campaign, photographed by Tyler Mitchell under the creative direction of Jonathan Anderson. Lee wears a draped powder blue top with shirred shoulder gathers, holding a slender botanical stem of pale green and pink flower buds in front of her. Styled by Benjamin Bruno with hair by Cyndia Harvey and natural makeup by Lauren Parsons, she gazes directly forward against a seamless white studio background.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Fragrance

Color

Powder Blue (60%)
Jet Black (20%)

Background

White Seamless

Context

Advertising Campaign