BrandLoewe

Loewe Perfumes Botanical Rainbow 2023 Ad Campaign 2023
Associated creatives
Tags
Description
A black and white studio portrait of actress Greta Lee for the Loewe Perfumes Botanical Rainbow 2023 campaign, photographed by Tyler Mitchell under the creative direction of Jonathan Anderson. Lee is captured with closed eyes and parted lips, resting one hand softly across her collarbone. She wears a minimalist white top featuring a sculptural three-dimensional anthurium flower over one side. Soft, even studio lighting illuminates her features against a uniform seamless grey backdrop.
Style
Vertical, Commercial, Sensual, Monochrome, Clean
Techniques
Soft Light
Industries
Fragrance
Color
Pure White (30%)
Off-Black (20%)
Background
Grey Seamless
Context
Advertising Campaign

