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BrandLoewe
ProjectPerfumes Botanical Rainbow 2023 Ad Campaign
A Loewe glass perfume bottle resting beside passion fruit and a collage of blooming yellow flowers on a brown backdrop.

Loewe Perfumes Botanical Rainbow 2023 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Tyler Mitchell
Tyler MitchellPhotographer
Greta Lee
Greta LeeTalent
Úrsula Corberó and Stéphane Bak
Úrsula Corberó and Stéphane BakTalent
Benjamin Bruno 
Benjamin Bruno Styling
Cyndia Harvey 
Cyndia Harvey Hair
Lauren Parsons 
Lauren Parsons Makeup
Ama Quashie 
Ama Quashie Nails
Holmes Production 
Holmes Production Production
Nicola Kloosterman 
Nicola Kloosterman Collage Still-life Compositions
Julia Wagner 
Julia Wagner Set Design

Tags

loewe perfume bottleloewe perfumeperfume bottlefragrance bottleglass perfume bottleyellow floral collagebotanical collagefloral collageblooming branch

Description

A commercial still-life composition for the Loewe Perfumes Botanical Rainbow campaign displays a rectangular glass fragrance bottle centered against a deep warm brown backdrop. The bottle is crowned with a textured dark wood cap and features an off-white paper label with clean typography. Behind the perfume, a torn-paper collage composition incorporates a blooming azalea branch adorned with pale yellow and cream flowers, flanked by dried passion fruit at the base.

Style

Artistic, Vertical, Earthy, Tactile

Techniques

Collage, Soft Light

Industries

Fragrance

Color

Cream (40%)
Caramel (30%)
Chocolate (20%)

Background

Coloured Seamless, Commercial Office

Context

Advertising Campaign