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BrandLoewe
ProjectPerfumes Botanical Rainbow 2023 Ad Campaign
LOEWE Solo Ella perfume bottle beside a flat peach and botanical collage against a warm brown background.

Loewe Perfumes Botanical Rainbow 2023 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Tyler Mitchell
Tyler MitchellPhotographer
Greta Lee
Greta LeeTalent
Úrsula Corberó and Stéphane Bak
Úrsula Corberó and Stéphane BakTalent
Benjamin Bruno 
Benjamin Bruno Styling
Cyndia Harvey 
Cyndia Harvey Hair
Lauren Parsons 
Lauren Parsons Makeup
Ama Quashie 
Ama Quashie Nails
Holmes Production 
Holmes Production Production
Nicola Kloosterman 
Nicola Kloosterman Collage Still-life Compositions
Julia Wagner 
Julia Wagner Set Design

Tags

loewe perfume bottleperfume bottlefragrance bottleloewe solo ellaglass perfume bottleamber glass bottlebotanical collagefloral collagewhite orchidsaturn peachflat peachdonut peach

Description

A still life campaign image for Loewe Perfumes Botanical Rainbow 2023, creative directed by Jonathan Anderson with photography by Tyler Mitchell and collage compositions by Nicola Kloosterman. An amber-orange rectangular glass bottle of Loewe Solo Ella featuring a pale wooden cap sits alongside a whole donut peach on a warm brown surface. To the left, a layered botanical collage incorporates white orchid petals and delicate foliage. Large black serif typography reading LOEWE spans the upper portion within a white-bordered editorial layout.

Style

Vertical, Commercial, Warm, Earthy

Techniques

Collage

Industries

Fragrance

Color

Amber (40%)
Pure White (30%)
Olive (20%)

Background

Coloured Seamless, Commercial Office

Context

Advertising Campaign