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BrandLoewe
ProjectPerfumes Botanical Rainbow 2023 Ad Campaign
Black and white portrait of a woman holding a small bug on her palm for Loewe Perfumes Botanical Rainbow campaign.

Loewe Perfumes Botanical Rainbow 2023 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Tyler Mitchell
Tyler MitchellPhotographer
Greta Lee
Greta LeeTalent
Úrsula Corberó and Stéphane Bak
Úrsula Corberó and Stéphane BakTalent
Benjamin Bruno 
Benjamin Bruno Styling
Cyndia Harvey 
Cyndia Harvey Hair
Lauren Parsons 
Lauren Parsons Makeup
Ama Quashie 
Ama Quashie Nails
Holmes Production 
Holmes Production Production
Nicola Kloosterman 
Nicola Kloosterman Collage Still-life Compositions
Julia Wagner 
Julia Wagner Set Design

Tags

woman holding bugwoman holding insectwoman portraitwomanbug on palminsect on hand

Description

This black and white portrait features a woman posing with a small insect resting on her open palm against a solid background, captured for the Loewe Botanical Rainbow 2023 advertising campaign. Photographed by Tyler Mitchell under the creative direction of Jonathan Anderson, the image utilizes clean composition and minimalist framing. Bold typography spelling LOEWE crowns the top of the frame. The lighting is soft and directional, emphasizing facial features and hand gestures with high clarity.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

Fragrance

Background

Grey Seamless

Context

Advertising Campaign