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BrandLoewe
ProjectPerfumes Botanical Rainbow 2023 Ad Campaign
Loewe Aire Anthesis perfume bottle with a wooden cap paired with a botanical stem against a split blue paper collage backdrop.

Loewe Perfumes Botanical Rainbow 2023 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Tyler Mitchell
Tyler MitchellPhotographer
Greta Lee
Greta LeeTalent
Úrsula Corberó and Stéphane Bak
Úrsula Corberó and Stéphane BakTalent
Benjamin Bruno 
Benjamin Bruno Styling
Cyndia Harvey 
Cyndia Harvey Hair
Lauren Parsons 
Lauren Parsons Makeup
Ama Quashie 
Ama Quashie Nails
Holmes Production 
Holmes Production Production
Nicola Kloosterman 
Nicola Kloosterman Collage Still-life Compositions
Julia Wagner 
Julia Wagner Set Design

Tags

loewe perfume bottleperfume bottleloewe aire anthesisfragrance bottleglass perfume bottlewooden bottle capbotanical stemflower stemplant stem

Description

A minimalist commercial still-life composition for the Loewe Perfumes Botanical Rainbow 2023 campaign. The frame features a layered paper collage composition juxtaposing a botanical plant stem in a ceramic dish on the left against a light aqua Loewe Aire Anthesis glass perfume bottle on the right. The bottle is topped with a cylindrical wooden cap and bears a crisp white rectangular label with black typography. A curved blue paper cutout creates a dynamic split across the monochromatic blue background under soft, directional studio light.

Style

Vertical, Commercial, Minimalist, Graphic

Techniques

Collage, Soft Light

Industries

Fragrance

Color

Powder Blue (50%)
Camel (20%)
Pure White (20%)

Background

Coloured Seamless, Showroom

Context

Advertising Campaign