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BrandLoewe
ProjectPerfumes Botanical Rainbow 2023 Ad Campaign
Greta Lee posing close-up while holding a bottle of Loewe Aire Anthesis fragrance against a plain off-white backdrop.

Loewe Perfumes Botanical Rainbow 2023 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Tyler Mitchell
Tyler MitchellPhotographer
Greta Lee
Greta LeeTalent
Úrsula Corberó and Stéphane Bak
Úrsula Corberó and Stéphane BakTalent
Benjamin Bruno 
Benjamin Bruno Styling
Cyndia Harvey 
Cyndia Harvey Hair
Lauren Parsons 
Lauren Parsons Makeup
Ama Quashie 
Ama Quashie Nails
Holmes Production 
Holmes Production Production
Nicola Kloosterman 
Nicola Kloosterman Collage Still-life Compositions
Julia Wagner 
Julia Wagner Set Design

Tags

greta leeeast asian womanloewe perfume bottleloewe aire anthesisperfume bottlefragrance bottlelight blue topblue shirt

Description

Talent Greta Lee poses in a close-up portrait for the Loewe Perfumes Botanical Rainbow 2023 advertising campaign photographed by Tyler Mitchell. She holds a rectangular light turquoise frosted glass bottle of Loewe Aire Anthesis topped with a natural wooden cap beside her face. Lee wears a pale blue v-neck top with minimal makeup highlighting her natural freckles and short black hair styled with micro bangs. The shot is lit with soft, clean studio lighting against a bright seamless neutral backdrop.

Style

Vertical, Commercial, Clean

Techniques

Soft Light

Industries

Fragrance

Color

Powder Blue (50%)
Jet Black (30%)

Background

White Seamless

Context

Advertising Campaign