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BrandLoewe
ProjectPerfumes Botanical Rainbow 2023 Ad Campaign
Loewe 001 perfume bottles standing beside a botanical branch and paper collage arrangement on a neutral backdrop.

Loewe Perfumes Botanical Rainbow 2023 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Tyler Mitchell
Tyler MitchellPhotographer
Greta Lee
Greta LeeTalent
Úrsula Corberó and Stéphane Bak
Úrsula Corberó and Stéphane BakTalent
Benjamin Bruno 
Benjamin Bruno Styling
Cyndia Harvey 
Cyndia Harvey Hair
Lauren Parsons 
Lauren Parsons Makeup
Ama Quashie 
Ama Quashie Nails
Holmes Production 
Holmes Production Production
Nicola Kloosterman 
Nicola Kloosterman Collage Still-life Compositions
Julia Wagner 
Julia Wagner Set Design

Tags

loewe perfume bottlesloewe perfumeperfume bottlesglass perfume bottlewooden perfume caploewe 001

Description

Two rectangular glass bottles of Loewe 001 Eau de Toilette featuring wooden caps sit side by side against a minimalist neutral studio background. To the left, an artfully arranged botanical assembly features bare lichen-dusted branches emerging from a shallow dish, interspersed with a collaged red paper flower cutout. The composition utilizes clean, diffused lighting that highlights the textures of the natural wood grain and glass containers.

Style

Vertical, Commercial, Earthy, Minimalist

Techniques

Collage, Soft Light

Industries

Fragrance

Color

Camel (30%)
Off-White (30%)
Scarlet (20%)

Background

Coloured Seamless

Context

Advertising Campaign