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BrandLoewe
ProjectPerfumes Botanical Rainbow 2023 Ad Campaign
Loewe Esencia Eau de Parfum dark green glass bottle with wooden cap against green backdrop with botanical leaves and flowers.

Loewe Perfumes Botanical Rainbow 2023 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Tyler Mitchell
Tyler MitchellPhotographer
Greta Lee
Greta LeeTalent
Úrsula Corberó and Stéphane Bak
Úrsula Corberó and Stéphane BakTalent
Benjamin Bruno 
Benjamin Bruno Styling
Cyndia Harvey 
Cyndia Harvey Hair
Lauren Parsons 
Lauren Parsons Makeup
Ama Quashie 
Ama Quashie Nails
Holmes Production 
Holmes Production Production
Nicola Kloosterman 
Nicola Kloosterman Collage Still-life Compositions
Julia Wagner 
Julia Wagner Set Design

Tags

loewe esencia perfumeloewe perfumegreen perfume bottleperfume bottlefragrance bottleeau de parfum

Description

A bottle of Loewe Esencia Eau de Parfum stands centrally against a vibrant green textured backdrop. The rectangular dark green glass flacon is topped with a distinct wooden cap and features a clean white rectangular label. Surrounding the bottle is a sculptural botanical still-life composition consisting of leafy green foliage, delicate dried stems, and pale floral buds arranged with curved collage cutouts. Soft, diffused lighting accentuates the organic materials and smooth surface of the fragrance bottle.

Style

Vertical, Commercial, Clean, Organic

Techniques

Collage, Soft Light

Industries

Fragrance

Color

Forest Green (50%)
Pure White (30%)
Camel (20%)

Background

Coloured Seamless, Bar

Context

Advertising Campaign