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  • ·L’idee Woman Summer 2024 Campaign Editorial
BrandL’idee Woman
ProjectSummer 2024 Ad Campaign
Model in a silver pleated evening dress walking outdoors near a stone garden statue for L’idee Woman

L’idee Woman Summer 2024 Ad Campaign 2024

Associated creatives

Catinella
CatinellaAgency
Cheyne Tillier-Daly
Cheyne Tillier-DalyDirector & Cinematographer
Jacqueline Giltrow
Jacqueline GiltrowPhotographer
Lucy Markovic & Samira Philipsen
Lucy Markovic & Samira PhilipsenModels
Eleven Australia
Eleven AustraliaHair
Brittany Mason
Brittany MasonMakeup
Villa Nemora
Villa NemoraLocation
Tuscany
TuscanyLocation

Tags

woman in silver pleated dresssilver pleated dresspleated dressevening gownwoman walking

Description

This fashion editorial image for L’idee Woman's Summer 2024 Ad Campaign was captured by photographer Jacqueline Giltrow at Villa Nemora. The shot features a model wearing a floor-length, backless silver pleated gown, viewed from behind as she walks along a stone terrace. The scene is set in an expansive classical garden featuring manicured hedges, tall cypress trees, and ornate stone statues under natural daylight. Hair was styled by Eleven Australia with makeup by Brittany Mason, complementing the sophisticated outdoor aesthetic.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Silver (90%)

Background

Garden

Context

Advertising Campaign