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  • ·L'idee Woman Summer 2024 campaign red dress fashion portrait
Brand
L’idee Woman
ProjectSummer 2024 Ad Campaign
Model wearing a pleated crimson strapless dress with dramatic puff sleeves seated on a metal chair in a green lawn.

L’idee Woman Summer 2024 Ad Campaign 2024

Associated creatives

Catinella
CatinellaAgency
Cheyne Tillier-Daly
Cheyne Tillier-DalyDirector & Cinematographer
Jacqueline Giltrow
Jacqueline GiltrowPhotographer
Lucy Markovic & Samira Philipsen
Lucy Markovic & Samira PhilipsenModels
Eleven Australia
Eleven AustraliaHair
Brittany Mason
Brittany MasonMakeup
Villa Nemora
Villa NemoraLocation
Tuscany
TuscanyLocation

Tags

woman in crimson pleated dresscrimson pleated dresspleated dresswoman seated on metal chairmetal chairwoman in red dressred dressstrapless gownpuff sleeves

Description

This fashion campaign portrait for L'idee Woman features a model seated on a metal chair outdoors on a lush green lawn. She wears a striking crimson strapless gown characterized by intricate vertical pleating and voluminous, sculptural puff sleeves that frame her shoulders. Her dark hair is neatly styled back, complemented by bold red lipstick and subtle earrings. The natural lighting highlights the rich textures of the fabric against the open grassy landscape background.

Style

Vertical, Commercial, Earthy

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Burgundy (100%)

Background

Park

Context

Advertising Campaign