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  • ·L'idee Woman Summer 2024 Campaign Editorial
BrandL’idee Woman
ProjectSummer 2024 Ad Campaign
Model in cream pleated dress walking past large arched window overlooking green hills, reflected in pool

L’idee Woman Summer 2024 Ad Campaign 2024

Associated creatives

Catinella
CatinellaAgency
Cheyne Tillier-Daly
Cheyne Tillier-DalyDirector & Cinematographer
Jacqueline Giltrow
Jacqueline GiltrowPhotographer
Lucy Markovic & Samira Philipsen
Lucy Markovic & Samira PhilipsenModels
Eleven Australia
Eleven AustraliaHair
Brittany Mason
Brittany MasonMakeup
Villa Nemora
Villa NemoraLocation
Tuscany
TuscanyLocation

Tags

woman walking in cream dresswoman in cream dresscream pleated dresspleated dresscream dress

Description

This campaign image for L'idee Woman features a model walking in profile past a large arched window with a view of rolling green hills. The subject wears a flowing cream pleated dress with matching trousers and heels. Natural sunlight illuminates the scene, casting a clear reflection of the model and the arched frame onto the surface of an outdoor swimming pool in the foreground. The composition is balanced symmetrically, utilizing architectural framing to blend indoor and outdoor elements.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Cream (70%)

Background

Outdoor Pool

Context

Advertising Campaign