Logo
  • Home
  • ·Media
  • ·L'idee Woman Summer 2024 green pleated dress campaign
Brand
L’idee Woman
ProjectSummer 2024 Ad Campaign
Model wearing a pleated dark green dress standing on a gravel path lined with trees for L'idee Woman Summer 2024 campaign.

L’idee Woman Summer 2024 Ad Campaign 2024

Associated creatives

Catinella
CatinellaAgency
Cheyne Tillier-Daly
Cheyne Tillier-DalyDirector & Cinematographer
Jacqueline Giltrow
Jacqueline GiltrowPhotographer
Lucy Markovic & Samira Philipsen
Lucy Markovic & Samira PhilipsenModels
Eleven Australia
Eleven AustraliaHair
Brittany Mason
Brittany MasonMakeup
Villa Nemora
Villa NemoraLocation
Tuscany
TuscanyLocation

Tags

woman in green pleated dressgreen pleated dresspleated dressgreen dressdresswoman standing on gravel pathwoman standingbrunette womanwoman

Description

L'idee Woman presents the Summer 2024 ad campaign captured by photographer Jacqueline Giltrow at Villa Nemora. The image features a model wearing a distinctive, flowing dark green pleated dress with an asymmetrical hemline. She stands centered on a sunlit gravel path flanked by manicured green hedges and trees casting long diagonal shadows. Natural light illuminates the scene, highlighting the lustrous texture of the pleated fabric. Hair styling by Eleven Australia and makeup by Brittany Mason complement the refined outdoor fashion aesthetic.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Forest Green (100%)

Background

Road

Context

Advertising Campaign