Summer 2024 Ad Campaign 2024

Description

L’idee Woman Summer 2024 ad campaign featuring photography by Jacqueline Giltrow and direction by Cheyne Tillier-Daly. Model Samira Philipsen poses gracefully in a vibrant crimson strapless pleated gown featuring voluminous sheer puffed sleeves. She stands outdoors in a grassy meadow with a distant treeline beneath an overcast sky. Natural daylight illuminates the scene, highlighting the rich textures of the pleated fabric and structured bodice. Hair styling by Eleven Australia and makeup by Brittany Mason complete the polished look captured at Villa Nemora.

Style

Editorial, Vertical, Desaturated, Earthy

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Meadow

Context

Advertising Campaign