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ProjectSummer 2024 Ad Campaign
Model in black pleated dress leaning by a stone fountain with cypress trees in background

Summer 2024 Ad Campaign 2024

Associated creatives

Catinella
CatinellaAgency
Cheyne Tillier-Daly
Cheyne Tillier-DalyDirector & Cinematographer
Jacqueline Giltrow
Jacqueline GiltrowPhotographer
Lucy Markovic & Samira Philipsen
Lucy Markovic & Samira PhilipsenModels
Eleven Australia
Eleven AustraliaHair
Brittany Mason
Brittany MasonMakeup
Villa Nemora
Villa NemoraLocation
Tuscany
TuscanyLocation

Tags

woman in black pleated dressblack pleated dresspleated dresswoman posing outdoorswoman leaning on stone fountainstone fountain

Description

This image from the Summer 2024 Ad Campaign for L’idee Woman, photographed by Jacqueline Giltrow, features a model posing gracefully by an outdoor stone fountain. The subject wears a striking black pleated dress with bold textured ruffles across the shoulder. Her dark hair is styled sleekly back, complemented by subtle gold earrings and a refined makeup look with red lipstick. The background showcases formal garden landscaping, featuring weathered stone sculptures and tall cypress trees stretching toward an overcast sky. Natural daylight illuminates the scene, casting soft shadows and highlighting the rich textures of the stone and pleated fabric.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (60%)

Background

Garden

Context

Advertising Campaign