Summer 2024 Ad Campaign 2024

Description

This fashion campaign image for L’idee Woman's Summer 2024 ad campaign features a model standing outdoors against a backdrop of dense cypress trees and garden foliage. Photographed by Jacqueline Giltrow at Villa Nemora, the subject wears a strapless pink mermaid-style dress with a ruffled hem and a prominent floral choker detail. The natural lighting highlights the textured fabric of the gown, complemented by hair styling from Eleven Australia and makeup by Brittany Mason. The composition captures an elegant, outdoor editorial tone.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Garden

Context

Advertising Campaign