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Woman wearing a pleated pink mini dress with a large ruffled floral bodice walking through a garden

L’idee Woman Summer 2024 Ad Campaign 2024

Associated creatives

Tags

Description

Captured by photographer Jacqueline Giltrow for L’idee Woman's Summer 2024 ad campaign, this vertical portrait features a model walking through a lush garden setting. The subject wears a striking pleated pink mini dress characterized by an oversized, sculptural ruffled floral bodice element. Tall cypress trees and a rustic stone wall frame the background behind blooming rose bushes in the foreground. Natural sunlight illuminates the scene, highlighting the texture of the pleated fabric and the surrounding foliage.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Blush (60%)
Pure White (40%)

Background

Garden

Context

Advertising Campaign