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  • ·L'idee Woman Summer 2024 Campaign Editorial
BrandL’idee Woman
ProjectSummer 2024 Ad Campaign
Two female models wearing pleated midi dresses with ruffled hemlines standing outdoors near stone planters

L’idee Woman Summer 2024 Ad Campaign 2024

Associated creatives

Catinella
CatinellaAgency
Cheyne Tillier-Daly
Cheyne Tillier-DalyDirector & Cinematographer
Jacqueline Giltrow
Jacqueline GiltrowPhotographer
Lucy Markovic & Samira Philipsen
Lucy Markovic & Samira PhilipsenModels
Eleven Australia
Eleven AustraliaHair
Brittany Mason
Brittany MasonMakeup
Villa Nemora
Villa NemoraLocation
Tuscany
TuscanyLocation

Tags

two female modelsfemale modelspleated midi dressesmidi dressespleated dressesruffled hemlinesheeled strap shoes

Description

This image from L’idee Woman's Summer 2024 ad campaign features two models standing outdoors next to stone garden planters. The composition captures them from the waist down, highlighting pleated midi dresses with voluminous ruffled hemlines in contrasting light and dark tones. Both models wear heeled strap shoes against a natural garden backdrop. The campaign was photographed by Jacqueline Giltrow with hair by Eleven Australia and makeup by Brittany Mason.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Jet Black (50%)
Cream (50%)

Background

Garden

Context

Advertising Campaign