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Brand
L’idee Woman
ProjectSummer 2024 Ad Campaign
Woman in a long yellow pleated dress standing by a swimming pool with tall cypress trees in the background.

L’idee Woman Summer 2024 Ad Campaign 2024

Associated creatives

Catinella
CatinellaAgency
Cheyne Tillier-Daly
Cheyne Tillier-DalyDirector & Cinematographer
Jacqueline Giltrow
Jacqueline GiltrowPhotographer
Lucy Markovic & Samira Philipsen
Lucy Markovic & Samira PhilipsenModels
Eleven Australia
Eleven AustraliaHair
Brittany Mason
Brittany MasonMakeup
Villa Nemora
Villa NemoraLocation
Tuscany
TuscanyLocation

Tags

woman in yellow pleated dressyellow pleated dresspleated dresswoman standing by poolwoman

Description

This image from the L’idee Woman Summer 2024 ad campaign features a woman standing by a swimming pool wearing a long yellow pleated dress. Tall cypress trees and structured garden hedges frame the background under an overcast sky. The composition captures a full-length profile shot with a clear reflection in the water. Natural lighting highlights the textured pleats of the gown and the serene outdoor setting.

Style

Vertical, Commercial, Earthy

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Golden Yellow (100%)

Background

Outdoor Pool

Context

Advertising Campaign