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Brand
H&M
Project'In Betweens'
Model Sora Choi in a grey sweatshirt and multi-buckle black leather belt looking to the side outdoors.

H&M 'In Betweens' 2025

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Adam Katz Sinding
Adam Katz SindingPhotographer
Melodie Jeng
Melodie JengPhotographer
Robbie Mailer Howat
Robbie Mailer HowatDirector
Kalle Eklund
Kalle EklundHair Stylist
Patrick Glatthaar
Patrick GlatthaarMakeup Artist
Alex Consani
Alex ConsaniModel
Awar Odhiang
Awar OdhiangModel
Jacqui Hooper
Jacqui HooperModel
Mariacarla Boscono
Mariacarla BosconoModel
Maty Fall
Maty FallModel
Mona Tougaard
Mona TougaardModel
Paloma Elsesser
Paloma ElsesserModel
Sora Choi
Sora ChoiModel
Vittoria Ceretti
Vittoria CerettiModel

Tags

sora choigrey sweatshirtgrey mock neck topmulti buckle beltblack grommet beltblack leather belt

Description

Model Sora Choi is captured in profile against a soft-focus urban background for H&M's 'In Betweens' project. She wears a relaxed-fit grey mock-neck sweatshirt gathered at the hip, revealing a layered multi-strap black leather belt with silver grommets and buckles. A slender cord hangs past her neck alongside long dark hair and natural, freckled makeup. The lighting is soft and diffused with a cool, muted street-style aesthetic.

Style

Editorial, Vertical, Cool

Techniques

Natural light

Industries

High Street Fashion

Color

Medium Grey (60%)
Off-Black (30%)

Background

Street

Context

Advertising Campaign