Brand
Project'In Betweens'

H&M 'In Betweens' 2025
Associated creatives
Tags
Description
Model Awar Odhiang walks along an urban street in natural daylight for the H&M 'In Betweens' campaign. She wears an ankle-length black faux-fur coat layered over a black zip-up hoodie, a light neutral underlayer, and matching black drawstring sweatpants. Defocused pedestrians and warm outdoor cafe lighting form a soft urban background.
Style
Editorial, Vertical
Techniques
Natural light
Industries
High Street Fashion
Color
Off-Black (80%)
Beige (20%)
Background
Street
Context
Advertising Campaign










