H&M 'In Betweens' 2025

Description

Model Awar Odhiang is captured outdoors in a layered streetwear look for the H&M In Betweens project. She wears an oversized dark fur coat draped over a black zip-up hoodie, with a pale cream underlayer subtly visible at the chest, paired with relaxed black drawstring trousers. Her hood is raised, framing her face as she raises one hand toward her head in a poised motion. The composition uses natural street lighting that highlights the soft texture of the fur against the warm, blurred backdrop of city architecture.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Street

Context

Advertising Campaign