H&M 'In Betweens' 2025

Description

Model Awar Odhiang stands on a cobblestone city street for the H&M In Betweens project. She wears a textured dark jacket over a white top, a dark skirt, and tall black leather boots, with long braided hair falling down her shoulders. In the background, a parked scooter and a white car are visible next to a green kiosk. The shot employs natural street lighting and a crisp, observational editorial style.

Style

Editorial, Vertical, Clean

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Street

Context

Advertising Campaign, Lookbook, Editorial