Logo
  • Home
  • ·Media
  • ·Sora Choi H&M In Betweens project portrait
Brand
H&M
Project'In Betweens'
Sora Choi holding a smartphone outdoors wearing a black lace dress and jacket for H&M

H&M 'In Betweens' 2025

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Adam Katz Sinding
Adam Katz SindingPhotographer
Melodie Jeng
Melodie JengPhotographer
Robbie Mailer Howat
Robbie Mailer HowatDirector
Kalle Eklund
Kalle EklundHair Stylist
Patrick Glatthaar
Patrick GlatthaarMakeup Artist
Alex Consani
Alex ConsaniModel
Awar Odhiang
Awar OdhiangModel
Jacqui Hooper
Jacqui HooperModel
Mariacarla Boscono
Mariacarla BosconoModel
Maty Fall
Maty FallModel
Mona Tougaard
Mona TougaardModel
Paloma Elsesser
Paloma ElsesserModel
Sora Choi
Sora ChoiModel
Vittoria Ceretti
Vittoria CerettiModel

Tags

sora choisora choi holding smartphonewoman holding smartphonewoman in black dresssmartphoneblack lace dressblack jacketblack dresslace dressblack belt

Description

Model Sora Choi is featured outdoors holding a smartphone, wearing a black lace dress under a dark zip-up jacket accessorized with a belt. Her long dark hair flows loosely around her shoulders as she looks down at her device. The street background is softly blurred, highlighting the subject in natural daylight. This portrait is part of H&M's 'In Betweens' project, featuring photography by Adam Katz Sinding and Melodie Jeng.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Jet Black (90%)
Silver (metallic) (10%)

Background

Street

Context

Advertising Campaign