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  • ·In Betweens H&M fashion editorial portrait by Adam Katz Sinding
Brand
H&M
Project'In Betweens'
Woman in dark clothing holding a large black leather handbag with a doll charm on a street

H&M 'In Betweens' 2025

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Adam Katz Sinding
Adam Katz SindingPhotographer
Melodie Jeng
Melodie JengPhotographer
Robbie Mailer Howat
Robbie Mailer HowatDirector
Kalle Eklund
Kalle EklundHair Stylist
Patrick Glatthaar
Patrick GlatthaarMakeup Artist
Alex Consani
Alex ConsaniModel
Awar Odhiang
Awar OdhiangModel
Jacqui Hooper
Jacqui HooperModel
Mariacarla Boscono
Mariacarla BosconoModel
Maty Fall
Maty FallModel
Mona Tougaard
Mona TougaardModel
Paloma Elsesser
Paloma ElsesserModel
Sora Choi
Sora ChoiModel
Vittoria Ceretti
Vittoria CerettiModel

Tags

woman holding black handbagwoman in dark clothingblack leather handbagwoman looking backdark clothingblack handbagleather handbag

Description

Captured on a city street by photographers Adam Katz Sinding and Melodie Jeng, this fashion editorial image for H&M features a woman in dark attire. She wears a textured grey-black top and a black skirt accented with lace trim, complemented by a large black leather shoulder bag accessorized with a doll charm. Her dark hair falls loose as she looks back over her shoulder toward the camera amidst pedestrians and onlookers in the background.

Style

Editorial, Vertical, Gritty

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (60%)
Medium Grey (40%)

Background

Street

Context

Editorial