H&M 'In Betweens' 2025

Description

Model Maty Fall is photographed mid-stride on an urban street for H&M's In Betweens project. She wears an oversized dark corduroy utility jacket layered over a fitted white top, paired with a black pleated miniskirt cinched by a double-buckle leather belt. She holds a black embellished clutch with a chain strap and tassel details. The shot uses shallow depth of field, rendering the street and passing vehicles in a soft, natural background blur under overcast daylight.

Style

Editorial, Vertical

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Street

Context

Editorial