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Brand
H&M
Project'In Betweens'
Model wearing a black lace camisole and leather trousers holding a jacket outdoors

H&M 'In Betweens' 2025

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Adam Katz Sinding
Adam Katz SindingPhotographer
Melodie Jeng
Melodie JengPhotographer
Robbie Mailer Howat
Robbie Mailer HowatDirector
Kalle Eklund
Kalle EklundHair Stylist
Patrick Glatthaar
Patrick GlatthaarMakeup Artist
Alex Consani
Alex ConsaniModel
Awar Odhiang
Awar OdhiangModel
Jacqui Hooper
Jacqui HooperModel
Mariacarla Boscono
Mariacarla BosconoModel
Maty Fall
Maty FallModel
Mona Tougaard
Mona TougaardModel
Paloma Elsesser
Paloma ElsesserModel
Sora Choi
Sora ChoiModel
Vittoria Ceretti
Vittoria CerettiModel

Tags

vittoria cerettiwoman walkingmodel in black camisoleblack lace camisoleleather trousersblack leather trousers

Description

Captured outdoors in natural light, model Vittoria Ceretti walks along a city street as part of the H&M project In Betweens. She wears a black lace-trimmed camisole paired with dark leather trousers, while carrying a black jacket in one hand. Her long brown hair flows loosely around her shoulders, and she wears thin-framed tinted sunglasses. The composition is a vertical street style portrait with a softly blurred urban background.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Jet Black (90%)

Background

Street

Context

Advertising Campaign