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Brand
H&M
Project'In Betweens'
A woman in a black leather jacket and sunglasses standing on a city street holding a handbag

H&M 'In Betweens' 2025

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Adam Katz Sinding
Adam Katz SindingPhotographer
Melodie Jeng
Melodie JengPhotographer
Robbie Mailer Howat
Robbie Mailer HowatDirector
Kalle Eklund
Kalle EklundHair Stylist
Patrick Glatthaar
Patrick GlatthaarMakeup Artist
Alex Consani
Alex ConsaniModel
Awar Odhiang
Awar OdhiangModel
Jacqui Hooper
Jacqui HooperModel
Mariacarla Boscono
Mariacarla BosconoModel
Maty Fall
Maty FallModel
Mona Tougaard
Mona TougaardModel
Paloma Elsesser
Paloma ElsesserModel
Sora Choi
Sora ChoiModel
Vittoria Ceretti
Vittoria CerettiModel

Tags

woman in black leather jacketblack leather jacketleather jacketwoman in sunglassessunglassesblack handbagchecked shirtdark trousers

Description

This street style fashion editorial image for H&M's project In Betweens captures a woman standing outdoors on a city sidewalk. She wears a black leather jacket over a checked shirt and dark trousers, accessorized with dark sunglasses and a large black handbag. The candid composition features natural lighting and a blurred urban backdrop with pedestrians and street furniture. The photography style is observational and contemporary.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Jet Black (60%)
Off-White (40%)

Background

Street

Context

Lookbook