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Brand
H&M
Project'In Betweens'
Model Mariacarla Boscono in black sunglasses and a dark bomber jacket talking on her phone outdoors for H&M In Betweens project.

H&M 'In Betweens' 2025

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Adam Katz Sinding
Adam Katz SindingPhotographer
Melodie Jeng
Melodie JengPhotographer
Robbie Mailer Howat
Robbie Mailer HowatDirector
Kalle Eklund
Kalle EklundHair Stylist
Patrick Glatthaar
Patrick GlatthaarMakeup Artist
Alex Consani
Alex ConsaniModel
Awar Odhiang
Awar OdhiangModel
Jacqui Hooper
Jacqui HooperModel
Mariacarla Boscono
Mariacarla BosconoModel
Maty Fall
Maty FallModel
Mona Tougaard
Mona TougaardModel
Paloma Elsesser
Paloma ElsesserModel
Sora Choi
Sora ChoiModel
Vittoria Ceretti
Vittoria CerettiModel

Tags

mariacarla bosconowoman wearing black bomber jacketblack bomber jacketbomber jacketblack sunglassessunglasseswoman talking on phone

Description

Model Mariacarla Boscono is captured outdoors for the H&M project In Betweens, wearing dark sunglasses and a black zip-up bomber jacket paired with a matching dark skirt. She holds a phone to her ear while leaning against an outdoor metal barrier. The natural daylight highlights the clean lines of her apparel and sharp styling, creating a candid street-level editorial portrait.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (70%)
Silver (30%)

Background

Street

Context

Editorial