Brand
Project'In Betweens'

H&M 'In Betweens' 2025
Associated creatives
Tags
Description
Captured outdoors on an urban street, model Alex Consani poses in an oversized grey bomber jacket draped casually over a matching grey hoodie with the hood pulled up. She wears a dark mini skirt embellished with metallic safety-pin fringe along the hem, paired with glossy black knee-high boots. Photographed in sharp natural daylight by Adam Katz Sinding for H&M's 'In Betweens' project, the composition frames her against a street traffic signal and urban elements.
Style
Editorial, Vertical, Cool
Techniques
Natural light
Industries
High Street Fashion
Color
Medium Grey (60%)
Jet Black (30%)
Background
Street
Context
Lookbook










